The data problem in organizations isn’t volume. It’s meaning
The daya problem in organizations isn’t volume. Its meaning Companies don’t have a data problem. They have a meaning problem. For years, the focus has been on storing, processing, and […]
Your company is not a system (even if it has technology)
Your company is not a system (even if it has technology) For years, companies have invested millions in technology with one clear idea: if we digitize more, we’ll operate better. […]
Enterprise Ontologies: Why They Matter Now
Enterprise Ontologies: Why They Matter Now At UGROUND, we began researching Ontologies and Model Engineering back in 2008–2009, as a result of a project in the field of hospital process […]
How to Start an Organizational Digital Twin Without Vertigo
How to Start an Organizational Digital Twin Without Vertigo Why the greatest risk today is no longer starting, but continuing to postpone building the company-as-system For years, digital transformation has […]
From the Twin That Observes to the Twin That Acts: A New Way to Govern the Enterprise
From the Twin That Observes to the Twin That Acts: A New Way to Govern the Enterprise How Organizational Digital Twins move from simulation to action and transform corporate governance […]
When the company stops being a sum of processes and starts behaving like a living system
When the company stops being a sum of processes and starts behaving like a living system Why linear models no longer explain business reality and how the concept of the […]
Why Highly Digitalized Companies Are Still Inefficient
Why Highly Digitalized Companies Are Still Inefficient The paradox of digital maturity and why the current application model fails to sustain business competitiveness. Companies have invested in digitalization for years. […]
Presenting Digital Twins for Hotels at SCALEUP B2B
Presenting Digital Twins for Hotels at SCALEUP B2B Last Saturday, I left my charger at a well-known (and not exactly cheap) hotel, and I realized it when I was already […]
Córdoba Technology Park
Córdoba Technology Park UGROUND GLOBAL, a company based in the Technology Park, participated in #SISTEDES2025, in the session dedicated to Digital Twin Applications in Infrastructure and Society. Its CEO, Alfonso Díez Rubio, presented ROSE, […]
IPFest Award Winners
IPFest Award Winners 🤩 Thank you to our team and clients for this incredible achievement At #UGROUND, we’re celebrating! We’ve been honored with two awards at IPFest — the Local […]