Uground

Logo de la empresa Uground
Menu

Presenting Digital Twins for Hotels at SCALEUP B2B

Scaleup b2b

Presenting Digital Twins for Hotels at SCALEUP B2B Last Saturday, I left my charger at a well-known (and not exactly cheap) hotel, and I realized it when I was already on my way back to Madrid.It took 48 hours to get confirmation that they had found it and to be told that I had to […]

Córdoba Technology Park

Parque tecnológico de Córdoba

Córdoba Technology Park  UGROUND GLOBAL, a company based in the Technology Park, participated in #SISTEDES2025, in the session dedicated to Digital Twin Applications in Infrastructure and Society.  Its CEO, Alfonso Díez Rubio, presented ROSE, a technology developed by the company in the field of Digital Twins for Organizations. In his presentation, he addressed the growing need for these new technologies, […]

IPFest Award Winners

Premios IPFEST

IPFest Award Winners 🤩 Thank you to our team and clients for this incredible achievement At #UGROUND, we’re celebrating! We’ve been honored with two awards at IPFest — the Local Scale-Up Award and the National Scale-Up Award — presented by Raúl Mata Jiménez, recognizing our work in research, knowledge transfer, and our contribution to enterprise […]

Optimizing Hotel Management through Artificial Intelligence and Digital Twins

https://www.youtube.com/watch?v=7_Nzd8XiWDI Optimizing Hotel Management through Artificial Intelligence and Digital Twins Tourism, which represents more than 10% of Spain’s GDP, faces an urgent challenge: adapting to new traveler expectations while optimizing internal operations. With over 80 million visitors each year, hotels are striving to stand out through technological innovation. This is where the Instituto Tecnológico Hotelero […]

Alfonso Díez, CEO of UGROUND: “We must industrialize technological change; it should not be based on craftsmanship or chance.”

alfonso-diez

Alfonso Díez, CEO of UGROUND: “We must industrialize technological change; it should not be based on craftsmanship or chance.” The proper management of relationships between companies makes the presence of actors such as Atlas Tecnológico increasingly necessary—organizations that act as connectors between clients and suppliers to foster collaboration. This is the focus of the conversation […]

Semantic Digital Twins for Organizational Development

semantic digital twins

Semantic Digital Twins for Organizational Development Alfonso Díez, CEO UGROUND, and Juan de Lara, Professor at the Autonomous University of Madrid, researcher in software engineering, discuss the digital transformation of the company through the Organizational Digital Twins (DTO). Applied to organizational models, the DTO is a new tool to address, technically and functionally, business digitalization projects […]

Organizations are the life of the future.

Organizaciones Futuro

Organizations are the life of the future A little over a year ago, COVID transformed the world as we knew it. As a society, we have had to change the way we interact and work—but we have also changed our values. Studies and experts affirm that the accelerated digitalization brought on by the pandemic has […]