Enterprise Ontologies: Why They Matter Now
Enterprise Ontologies: Why They Matter Now At UGROUND, we began researching Ontologies and Model Engineering back in 2008–2009, as a result of a project in the field of hospital process management. From that moment on, ontologies became the core design principle of our company, and we built an entire technological universe around them. For years, […]
How to Start an Organizational Digital Twin Without Vertigo
How to Start an Organizational Digital Twin Without Vertigo Why the greatest risk today is no longer starting, but continuing to postpone building the company-as-system For years, digital transformation has been framed as an extreme choice: either undertake a large structural project — long, complex, and costly — or defer it indefinitely. For many organizations, […]
From the Twin That Observes to the Twin That Acts: A New Way to Govern the Enterprise
From the Twin That Observes to the Twin That Acts: A New Way to Govern the Enterprise How Organizational Digital Twins move from simulation to action and transform corporate governance n most sectors, the concept of a “digital twin” is usually associated with simulation, analysis, and monitoring. These are valuable tools, but limited ones: they […]
When the company stops being a sum of processes and starts behaving like a living system
When the company stops being a sum of processes and starts behaving like a living system Why linear models no longer explain business reality and how the concept of the company-as-system is born Most organizations still describe themselves as a collection of processes. This approach worked for decades in stable environments, where operations could be […]
Why Highly Digitalized Companies Are Still Inefficient
Why Highly Digitalized Companies Are Still Inefficient The paradox of digital maturity and why the current application model fails to sustain business competitiveness. Companies have invested in digitalization for years. ERPs, CRMs, industry platforms, automation, advanced analytics. Yet many organizations continue to show the same symptoms: operational friction, rising costs, lack of agility, and a […]
Presenting Digital Twins for Hotels at SCALEUP B2B
Presenting Digital Twins for Hotels at SCALEUP B2B Last Saturday, I left my charger at a well-known (and not exactly cheap) hotel, and I realized it when I was already on my way back to Madrid.It took 48 hours to get confirmation that they had found it and to be told that I had to […]
Córdoba Technology Park
Córdoba Technology Park UGROUND GLOBAL, a company based in the Technology Park, participated in #SISTEDES2025, in the session dedicated to Digital Twin Applications in Infrastructure and Society. Its CEO, Alfonso Díez Rubio, presented ROSE, a technology developed by the company in the field of Digital Twins for Organizations. In his presentation, he addressed the growing need for these new technologies, […]
IPFest Award Winners
IPFest Award Winners 🤩 Thank you to our team and clients for this incredible achievement At #UGROUND, we’re celebrating! We’ve been honored with two awards at IPFest — the Local Scale-Up Award and the National Scale-Up Award — presented by Raúl Mata Jiménez, recognizing our work in research, knowledge transfer, and our contribution to enterprise […]
Optimizing Hotel Management through Artificial Intelligence and Digital Twins
https://www.youtube.com/watch?v=7_Nzd8XiWDI Optimizing Hotel Management through Artificial Intelligence and Digital Twins Tourism, which represents more than 10% of Spain’s GDP, faces an urgent challenge: adapting to new traveler expectations while optimizing internal operations. With over 80 million visitors each year, hotels are striving to stand out through technological innovation. This is where the Instituto Tecnológico Hotelero […]
UGROUND obtains R&D Certification for the 7th time, reaffirming its strong commitment to society.
UGROUND obtains R&D Certification for the 7th time, reaffirming its strong commitment to society. UGROUND is a leading R&D company driving social and business transformation toward the digital world. It provides companies and institutions with technologies and methodologies that enable them to compete successfully in the global digital economy. The company allocates 30% of its […]